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5 Facebook Ad Best Practices You Need to Be Using

January 23, 2019 by admin

Make the most of your ad dollars by utilizing these Facebook ad best practices into your strategy for effective results!

Facebook is the largest traditional social media platform on the planet, boasting over 2 billion people who use the platform on a monthly basis.

Why does that matter to your business?

Did you know that there are roughly 30 million small businesses in the United States? Also, did you know that the world wide web has 1.9 billion websites, many of which are competing in your niche?

That means competition, both online and off, is cutthroat, and leveraging Facebook’s massive influence to advertise your business is an exceptional way to burst through the noise and find customers.

Therein lies the purpose of this article. Our team has put together 5 quick tips on Facebook ad best practices so you can maximize your reach!

1. Target the Right Audience

No amount of advertising is going to give your organization a good ROI if the wrong people are seeing those ads. That’s why at the top of our Facebook ad best practices list is making sure your ad targets are on point.

Facebook has powerful targeting tools built into its campaign creator that let you target people in certain areas, of certain ages, and even followers of organizations similar to yours.

Really take the time to understand who your customer avatar is before investing in ads.

2. Experiment With Different Ad Types

You may be surprised to find which mediums resonate the most with your audience. To ensure that your ads are connecting in the best ways possible, don’t be shy about toying around with Facebook’s ad types.

Facebook offers video ads, promoted posts, carousel ads and more.

See what works!

3. Leverage Remarketing

If you’re struggling to find the perfect target for your Facebook ads, there’s a chance that you may have a good start point already baked into your organization’s digital footprint.

Through remarketing, Facebook can re-target previous leads who have visited your website, people who have given you their email address, purchased your products and more, and serve them custom ads.

Facebook can then also take those users and find similar new customers you can drop into the top of your marketing funnel.

4. Play with Lifetime and Daily Budgets

How much you spend on your Facebook ads is determined either as a daily ad spend or a lifetime ad spend amount.

When you specify a daily budget, Facebook will look for the best opportunities within a 24-hour period to exhaust your budget. This may lead to missed opportunities when your budget evaporates.

With a flat or “lifetime budget,” Facebook won’t limit the amount of exposure it gives you and may spend your whole budget in a day if prospects are good.

See which of those two ad buying methods give you the best ROI and commit to it going forward.

5. Set Goals

This is true of advertising anywhere… In order to define if your ads are successful, you have to know what your goals are.

Are you looking for website traffic? If so, how much? What about conversions?

Knowing your goals and tracking how Facebook helps keep you on pace towards them will allow you to refine your strategy and will push your company down the path of rapid growth!

Wrapping Up Facebook Ad Best Practices

There you have it! 5 Facebook Ad best practices that will help you skyrocket the return you get on your ad spend and the reach your business enjoys on the biggest social media platform in the world!

Want help implementing the tips above and much more into your company’s next ad campaign? If yes, our team can help!

At Utopian Kreations, we specialize in helping businesses like yours maximize their web presence and, consequently, help them explode on the eCommerce front.

Learn more about the value we can bring to your business by scheduling your breakthrough strategy session today!

4 SEO Best Practices 2019

January 17, 2019 by admin

If you want to know the top four SEO best practices 2019, then you’re in the right place. Check out this handy guide, and reap the rewards later down the line. Click here for more information on this topic!

As we enter 2019, we can look back at 2018 and see all of the emerging changes and updates that will continue to impact the world of search engine optimization for this year.

So what are some of the most up-to-date SEO best practices of 2019? Here are 4 of the top things you need to be doing to rank highly on search engines.

1. Embrace Mobile Visitors

When you think about your website, you can no longer only think about it being viewed on a desktop or laptop computer.

More and more people will be visiting your site via a mobile device. In fact, mobile visitors have made up the majority of the web’s traffic for a few years now.

The way websites look and behave differ greatly between desktop and mobile. Phones and tablets have a vertical portrait view screen, while computers still have the traditional horizontal landscape orientation. Mobile browsers also need to be able to tap icons with their fingers as opposed to clicking links with a mouse.

It is essential in 2019 to have a mobile-friendly website. This is most easily achieved through responsive design, which automatically re-formats a page based on the size of the display.

As Google begins using mobile-first indexing, having a functional mobile site is critical to ranking at the top of search results.

2. Prioritize Security Through HTTPS

As more important activity, such as shopping and banking, moves online, the threats to security also increase.

Knowing this, Google prioritizes websites secured through HTTPS in their search rankings. Sites that have an unsecured connection could see a drop in search traffic.

As an added incentive, Google Chrome now displays a “Not Secure” warning to users when they’re visiting an unencrypted site. Sticking with the base HTTP could scare people away from your page once they see the warning.

Getting an SSL certificate is a good idea anyway, but now your security has direct ties to SEO.

3. Share Trustworthy Content

Content marketing has always been a key part of search engine optimization.

But with terms like “fake news” being thrown around a lot over the last few years, it’s more important than ever for your content to be trustworthy.

Longer blog articles full of research, statistics, and references have a great chance to do well on Google right now.

Trustworthy content like this gives you a wonderful opportunity to generate some great “link juice.” This comes from both external citations and backlinks when others link to your page.

With high-quality content, you build your authority online. This will have you shooting up the results pages.

4. Optimize for Voice Search

“Alexa, what are the SEO best practices of 2019?”

One of the top tech trends is the increasing popularity of hands-free, voice-activated devices such as the Amazon Echo and the Google Home.

Whether you use Siri, Cortana, or the aforementioned Alexa, digital assistants are all the rage right now.

The impact of these devices on search is proving to be profound. People speak much differently than how they type, so keywords and phrases that get picked up also change.

Consider creating FAQ pages or content that would rank for more conversational queries.

Implement the SEO Best Practices of 2019

By following these steps, you can ensure your website is ready to rank.

If you need help implementing these SEO best practices of 2019, contact us today.

The Critical Importance of Website Maintenance and Updates

May 30, 2018 by admin

The Importance of Website Maintenance and Updates

No matter how gorgeous your website may be, it must be maintained to stay safe and functional. Learn about why website maintenance and updates are important.

Are you wondering why your company’s website isn’t bringing in more leads and customers?

While most small businesses have a website, having a bad website can be worse than having no website at all!

Read on to learn our top 5 reasons why website maintenance and updates are critical to success!

1. The Central Hub For Your Business

Whether you’re networking for your business in-person or online, your website is often the first place potential customers will learn about your business.

When people want to check out your products, services, and contact your business, your website acts as a central hub.

You want this digital centerpiece to look great and be updated so that visitors know your company is trustworthy.

2. SEO

Speaking of bringing in business, if you want your website to actually have traffic that converts into customers it needs to be visible!

Keeping your website updated with new content that is properly optimized will help with SEO.

An SEO strategy ensures that your website will be shown on the first page of results when someone searches for particular keywords in a search engine.

3. Security

Hacking is on the rise in 2018.

If customers are entering personal information like phone numbers, credit cards, and addresses on your website, cybersecurity should be a chief concern.

Be sure to keep your website updated with the latest bug fixes and security patches.

This will keep your company, your customers, and your data safe from hackers, viruses, and malware.

4. Give Customers a Reason To Visit

There’s a long-standing truth in business that repeat customers are the best customers. It’s easier to keep an existing customer than it is to find new ones!

Since your website is the central hub of your business and an important part of your sales funnel, it’s important to keep it updated so that customers have a reason to visit!

For example, you could host a blog with weekly content that helps to solve your customers’ problems, educate them, and position yourself as an industry expert.

Alternatively, you could offer special deals and discounts through your website that are rotated and updated regularly so that customers will visit again and again.

5. Stay on Top of Technology

Last but not least, keeping your website updated and maintained will help you stay current with evolving tech trends.

Whether you’re a local business, an e-commerce startup, or a service provider, new website integrations pop up all the time to help make your customer’s journey more personal.

Consider integration tools like social media sharing functions and automated chatbots from developers like Manychat as two website maintenance examples that keep you up to date with current technology!

Are You Up on Your Website Maintenance?

If you haven’t been keeping your website updated and maintained, these five reasons are just the tip of the iceberg to why you should start!

Talk with your team about the importance of website upkeep so that you can bring new customers to your business.

Not sure where to start when it comes to website maintenance and marketing your business? Contact us and we’ll be happy to answer your questions!