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The UX Process: What You Need to Know

January 30, 2019 by admin

UX Process

The UX Process: What You Need to Know

Interested in user experience design? Look no further! Read more to learn the most important parts of the UX process and get started today

If you spend a fair amount of time on the internet (as so many of us do), you’ve probably encountered the acronym UX a few times.

Similar to SEO, UX is another acronym that tends to boggle people’s minds.

And now, you’ve found yourself wondering about it, too! What is UX, you ask?

What does the UX process involve, and how does it impact online retailers, entrepreneurs, and other small businesses?

If you’ve been looking for the answers to these questions, you’ve come to the right place.

In this post, we’ll provide a brief description of what UX is, why it’s important, and review the UX process.

So let’s get to it, shall we?

What Is User Experience Design?

As you’ve likely surmised by now, UX stands for user experience.

User experience design primarily revolves around how a product feels.

One of the main objectives of a UX designer is to provide users with a great experience by ensuring that throughout the process, it’s easy for them to navigate from one place or step to the next. Whether the user is filling out a form on a website, playing a mobile game, or simply browsing, a positive user experience translates to an easy-to-use (and navigate) product.

Why Does User Experience Matter?

Providing a great user experience from start to finish can help you build and grow your customer base, along with highlighting and promoting your product. When customers know they can come to your brand and expect a specific experience, they will be that much more confident about purchasing or using your products.

Conversely, if you fail to provide a positive user experience and leave customers confused and frustrated, it may impact your organization’s ability to achieve its long-term goals, such as increasing sales.

What Does the UX Process Entail?

Now that we’ve answered the question of “What is UX?” and learned why it’s important, we can move onto the UX process itself.

The process of user design typically looks a little something like this:

Before a product can be designed, user research must be completed. User research involves determining what your customers are looking for and need in the specific product (or products) you are planning to design.

Once you have a clear picture of a need you can fulfill within the market, it’s time to begin the design process. What do you want the product to look like? How should it make the user feel?

The next phase involves building the actual product and experience. This where things begin to take shape.

In the final stage, the product and its experience are tested and evaluated, feedback is given, and revisions are made. 

Looking for UX Assistance?

Now, you have a better understanding of what UX is, why it’s important, and how the UX process works.

But, you’re still not exactly sure where to start.

That’s where Utopian Kreations comes in. We offer a wide range of services to streamline your business and want to help you in any way we can.

Contact us today for more information!

Filed Under: User Research, UX Tagged With: proper ux, user experience, ux design, ux process

5 Facebook Ad Best Practices You Need to Be Using

January 23, 2019 by admin

Make the most of your ad dollars by utilizing these Facebook ad best practices into your strategy for effective results!
facebook ad best practices

Facebook is the largest traditional social media platform on the planet, boasting over 2 billion people who use the platform on a monthly basis.

Why does that matter to your business?

Did you know that there are roughly 30 million small businesses in the United States? Also, did you know that the world wide web has 1.9 billion websites, many of which are competing in your niche?

That means competition, both online and off, is cutthroat, and leveraging Facebook’s massive influence to advertise your business is an exceptional way to burst through the noise and find customers.

Therein lies the purpose of this article. Our team has put together 5 quick tips on Facebook ad best practices so you can maximize your reach!

1. Target the Right Audience

No amount of advertising is going to give your organization a good ROI if the wrong people are seeing those ads. That’s why at the top of our Facebook ad best practices list is making sure your ad targets are on point.

Facebook has powerful targeting tools built into its campaign creator that let you target people in certain areas, of certain ages, and even followers of organizations similar to yours.

Really take the time to understand who your customer avatar is before investing in ads.

2. Experiment With Different Ad Types

You may be surprised to find which mediums resonate the most with your audience. To ensure that your ads are connecting in the best ways possible, don’t be shy about toying around with Facebook’s ad types.

Facebook offers video ads, promoted posts, carousel ads and more.

See what works!

3. Leverage Remarketing

If you’re struggling to find the perfect target for your Facebook ads, there’s a chance that you may have a good start point already baked into your organization’s digital footprint.

Through remarketing, Facebook can re-target previous leads who have visited your website, people who have given you their email address, purchased your products and more, and serve them custom ads.

Facebook can then also take those users and find similar new customers you can drop into the top of your marketing funnel.

4. Play with Lifetime and Daily Budgets

How much you spend on your Facebook ads is determined either as a daily ad spend or a lifetime ad spend amount.

When you specify a daily budget, Facebook will look for the best opportunities within a 24-hour period to exhaust your budget. This may lead to missed opportunities when your budget evaporates.

With a flat or “lifetime budget,” Facebook won’t limit the amount of exposure it gives you and may spend your whole budget in a day if prospects are good.

See which of those two ad buying methods give you the best ROI and commit to it going forward.

5. Set Goals

This is true of advertising anywhere… In order to define if your ads are successful, you have to know what your goals are.

Are you looking for website traffic? If so, how much? What about conversions?

Knowing your goals and tracking how Facebook helps keep you on pace towards them will allow you to refine your strategy and will push your company down the path of rapid growth!

Wrapping Up Facebook Ad Best Practices

There you have it! 5 Facebook Ad best practices that will help you skyrocket the return you get on your ad spend and the reach your business enjoys on the biggest social media platform in the world!

Want help implementing the tips above and much more into your company’s next ad campaign? If yes, our team can help!

At Utopian Kreations, we specialize in helping businesses like yours maximize their web presence and, consequently, help them explode on the eCommerce front.

Learn more about the value we can bring to your business by scheduling your breakthrough strategy session today!

Filed Under: Facebook Marketing, Social Media Advertising, Social media Best Practices, Social Media Marketing Tagged With: advertising on facebook, facebook ads, facebook best practices, facebook marketing, facebook remarketing

4 SEO Best Practices 2019

January 17, 2019 by admin

If you want to know the top four SEO best practices 2019, then you’re in the right place. Check out this handy guide, and reap the rewards later down the line. Click here for more information on this topic!

As we enter 2019, we can look back at 2018 and see all of the emerging changes and updates that will continue to impact the world of search engine optimization for this year.

So what are some of the most up-to-date SEO best practices of 2019? Here are 4 of the top things you need to be doing to rank highly on search engines.

1. Embrace Mobile Visitors

When you think about your website, you can no longer only think about it being viewed on a desktop or laptop computer.

More and more people will be visiting your site via a mobile device. In fact, mobile visitors have made up the majority of the web’s traffic for a few years now.

The way websites look and behave differ greatly between desktop and mobile. Phones and tablets have a vertical portrait view screen, while computers still have the traditional horizontal landscape orientation. Mobile browsers also need to be able to tap icons with their fingers as opposed to clicking links with a mouse.

It is essential in 2019 to have a mobile-friendly website. This is most easily achieved through responsive design, which automatically re-formats a page based on the size of the display.

As Google begins using mobile-first indexing, having a functional mobile site is critical to ranking at the top of search results.

2. Prioritize Security Through HTTPS

As more important activity, such as shopping and banking, moves online, the threats to security also increase.

Knowing this, Google prioritizes websites secured through HTTPS in their search rankings. Sites that have an unsecured connection could see a drop in search traffic.

As an added incentive, Google Chrome now displays a “Not Secure” warning to users when they’re visiting an unencrypted site. Sticking with the base HTTP could scare people away from your page once they see the warning.

Getting an SSL certificate is a good idea anyway, but now your security has direct ties to SEO.

3. Share Trustworthy Content

Content marketing has always been a key part of search engine optimization.

But with terms like “fake news” being thrown around a lot over the last few years, it’s more important than ever for your content to be trustworthy.

Longer blog articles full of research, statistics, and references have a great chance to do well on Google right now.

Trustworthy content like this gives you a wonderful opportunity to generate some great “link juice.” This comes from both external citations and backlinks when others link to your page.

With high-quality content, you build your authority online. This will have you shooting up the results pages.

4. Optimize for Voice Search

“Alexa, what are the SEO best practices of 2019?”

One of the top tech trends is the increasing popularity of hands-free, voice-activated devices such as the Amazon Echo and the Google Home.

Whether you use Siri, Cortana, or the aforementioned Alexa, digital assistants are all the rage right now.

The impact of these devices on search is proving to be profound. People speak much differently than how they type, so keywords and phrases that get picked up also change.

Consider creating FAQ pages or content that would rank for more conversational queries.

Implement the SEO Best Practices of 2019

By following these steps, you can ensure your website is ready to rank.

If you need help implementing these SEO best practices of 2019, contact us today.

Filed Under: Google SEO, SEO, SEO Optimization, Web Development, Website Maintenance Tagged With: Build Authority, HTTPS Security, Mobile First indexing, responsive design, Search Engine Optimization, seo, SEO Best Practices, Voice Search

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