If you want to know the top four SEO best practices 2019, then you’re in the right place. Check out this handy guide, and reap the rewards later down the line. Click here for more information on this topic!
As we enter 2019, we can look back at 2018 and see all of the emerging changes and updates that will continue to impact the world of search engine optimization for this year.
So what are some of the most up-to-date SEO best practices of 2019? Here are 4 of the top things you need to be doing to rank highly on search engines.
1. Embrace Mobile Visitors
When you think about your website, you can no longer only think about it being viewed on a desktop or laptop computer.
More and more people will be visiting your site via a mobile device. In fact, mobile visitors have made up the majority of the web’s traffic for a few years now.
The way websites look and behave differ greatly between desktop and mobile. Phones and tablets have a vertical portrait view screen, while computers still have the traditional horizontal landscape orientation. Mobile browsers also need to be able to tap icons with their fingers as opposed to clicking links with a mouse.
It is essential in 2019 to have a mobile-friendly website. This is most easily achieved through responsive design, which automatically re-formats a page based on the size of the display.
As Google begins using mobile-first indexing, having a functional mobile site is critical to ranking at the top of search results.
2. Prioritize Security Through HTTPS
As more important activity, such as shopping and banking, moves online, the threats to security also increase.
Knowing this, Google prioritizes websites secured through HTTPS in their search rankings. Sites that have an unsecured connection could see a drop in search traffic.
As an added incentive, Google Chrome now displays a “Not Secure” warning to users when they’re visiting an unencrypted site. Sticking with the base HTTP could scare people away from your page once they see the warning.
Getting an SSL certificate is a good idea anyway, but now your security has direct ties to SEO.
3. Share Trustworthy Content
Content marketing has always been a key part of search engine optimization.
But with terms like “fake news” being thrown around a lot over the last few years, it’s more important than ever for your content to be trustworthy.
Longer blog articles full of research, statistics, and references have a great chance to do well on Google right now.
Trustworthy content like this gives you a wonderful opportunity to
generate some great “link juice.” This comes from both external
citations and backlinks when others link to your page.
With high-quality content, you build your authority online. This will have you shooting up the results pages.
4. Optimize for Voice Search
“Alexa, what are the SEO best practices of 2019?”
One of the top tech trends is the increasing popularity of hands-free, voice-activated devices such as the Amazon Echo and the Google Home.
Whether you use Siri, Cortana, or the aforementioned Alexa, digital assistants are all the rage right now.
The impact of these devices on search is proving to be profound. People speak much differently than how they type, so keywords and phrases that get picked up also change.
Consider creating FAQ pages or content that would rank for more conversational queries.
Implement the SEO Best Practices of 2019
By following these steps, you can ensure your website is ready to rank.
If you need help implementing these SEO best practices of 2019, contact us today.