It’s time to make the move to responsive design in 2017

Written by

Heather Shoup

Published on

Mobile Friendly Website, Mobile SEO, SEO
Responsive Web Design

It’s time to make the move to responsive design in 2017

Yes! Seize the day for responsive design!

Responsive Web Design

As a small business owner you are responsible for wearing many hats to achieve success in your day to day in operating your business. Hey my company has a website up isn’t that enough? Well … not so much these days.  There is a lot more that goes into websites today than just a few years ago thanks to the ever evolving algorithms that rank your website in search results. We completely understand your dilemma, we are a small business too, and we understand the many faucets that go into operating a prosperous company. Website presence oftentimes gets overlooked as a determining factor for increase in sales. So what is a small business owner to do? For one, updating your site to the latest web standards for more visibility would be a great start and that begins with responsive design.

Out with old and in with the new google says as they favor responsive mobile friendly designs over traditional not mobile friendly designs. As more and more people are beginning to use their mobile devices it is imperative that your company website is mobile friendly too! Responsive design allows for seamless transition for the end user regardless of device. What that means is that your website will look awesome on your company and just as awesome on your phone…. And still awesome on your ipad device. No matter where your customers look with a responsive website design your website looks fantastic!

So why do I need to move to Responsive Design now?

  • User Experience – At the end of the day it is our customers that keep us in business and one of the most important factors is user experience. Our job as business owners is to make the experience as easy as possible. The better the user experience, the better the possibility of a sale. Responsive design is seamless across all devices which allows for a better customer user experience of your business.
  • Online Traffic Traffic Traffic – First and foremost a responsive website will get more traffic than a non-mobile friendly site. Back in 2015 Google announced they would begin to factor in “mobile friendliness” as a ranking signal. If your website is not mobile friendly you could be seeing a serious decrease in traffic which means less customers. Not good.
  • Faster Load Speed – A responsive web design takes load speed serious and places great importance on proper development to enahance load speed. Based on a September 2016 analysis by Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
  • Better SEO – Yahoo, Bing, and Google prefer websites that provide a good user experience and use responsive design as an organic ranking factor in search results. By building your website to appease the internet gods such as google you are bettering your SEO efforts without having to pay for that traffic.

In conclusion, if you want to rank well on search results and provide a better user experience for your customers then it is time to move over to responsive web design. Contact us for more details about responsive web design services. We are here to help!

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Heather Shoup


For over two decades, I've been deeply passionate about technology, marketing, and the ever-evolving digital landscape. My journey has led me to collaborate with a diverse range of clients globally, across various industry sectors. Committed to staying ahead of the curve, I continually invest in my personal and professional development, especially in mastering the intricate technologies vital for success in digital marketing.

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