5 Facebook Ad Best Practices You Need to Be Using

Written by

Heather Shoup

Published on

Facebook Marketing, Social Media Advertising, Social media Best Practices, Social Media Marketing
facebook ad best practices
Make the most of your ad dollars by utilizing these Facebook ad best practices into your strategy for effective results!
facebook ad best practices

Facebook is the largest traditional social media platform on the planet, boasting over 2 billion people who use the platform on a monthly basis.

Why does that matter to your business?

Did you know that there are roughly 30 million small businesses in the United States? Also, did you know that the world wide web has 1.9 billion websites, many of which are competing in your niche?

That means competition, both online and off, is cutthroat, and leveraging Facebook’s massive influence to advertise your business is an exceptional way to burst through the noise and find customers.

Therein lies the purpose of this article. Our team has put together 5 quick tips on Facebook ad best practices so you can maximize your reach!

1. Target the Right Audience

No amount of advertising is going to give your organization a good ROI if the wrong people are seeing those ads. That’s why at the top of our Facebook ad best practices list is making sure your ad targets are on point.

Facebook has powerful targeting tools built into its campaign creator that let you target people in certain areas, of certain ages, and even followers of organizations similar to yours.

Really take the time to understand who your customer avatar is before investing in ads.

2. Experiment With Different Ad Types

You may be surprised to find which mediums resonate the most with your audience. To ensure that your ads are connecting in the best ways possible, don’t be shy about toying around with Facebook’s ad types.

Facebook offers video ads, promoted posts, carousel ads and more.

See what works!

3. Leverage Remarketing

If you’re struggling to find the perfect target for your Facebook ads, there’s a chance that you may have a good start point already baked into your organization’s digital footprint.

Through remarketing, Facebook can re-target previous leads who have visited your website, people who have given you their email address, purchased your products and more, and serve them custom ads.

Facebook can then also take those users and find similar new customers you can drop into the top of your marketing funnel.

4. Play with Lifetime and Daily Budgets

How much you spend on your Facebook ads is determined either as a daily ad spend or a lifetime ad spend amount.

When you specify a daily budget, Facebook will look for the best opportunities within a 24-hour period to exhaust your budget. This may lead to missed opportunities when your budget evaporates.

With a flat or “lifetime budget,” Facebook won’t limit the amount of exposure it gives you and may spend your whole budget in a day if prospects are good.

See which of those two ad buying methods give you the best ROI and commit to it going forward.

5. Set Goals

This is true of advertising anywhere… In order to define if your ads are successful, you have to know what your goals are.

Are you looking for website traffic? If so, how much? What about conversions?

Knowing your goals and tracking how Facebook helps keep you on pace towards them will allow you to refine your strategy and will push your company down the path of rapid growth!

Wrapping Up Facebook Ad Best Practices

There you have it! 5 Facebook Ad best practices that will help you skyrocket the return you get on your ad spend and the reach your business enjoys on the biggest social media platform in the world!

Want help implementing the tips above and much more into your company’s next ad campaign? If yes, our team can help!

At Utopian Kreations, we specialize in helping businesses like yours maximize their web presence and, consequently, help them explode on the eCommerce front.

Learn more about the value we can bring to your business by scheduling your breakthrough strategy session today!

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facebook ad best practices

Heather Shoup


For over two decades, I've been deeply passionate about technology, marketing, and the ever-evolving digital landscape. My journey has led me to collaborate with a diverse range of clients globally, across various industry sectors. Committed to staying ahead of the curve, I continually invest in my personal and professional development, especially in mastering the intricate technologies vital for success in digital marketing.

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