How to Make Meaningful Connections With Customers on Social Media

Written by

Heather Shoup

Published on

Social media Best Practices, Social Media Connections, Social Media Marketing
connect with customers

How to Connect With Customers on Social Media

Are you looking to connect with customers on social media? Read on to learn how to make meaningful connections with customers on social media.

Are you looking for a better way to connect with your customers?

Customer connection is very important. 54 percent of people do not trust brands. And a lot of times, this lack of trust has to do with the fact that very few people feel connected to the brands they buy. 

So, how do you develop a better connection with your customers so they stay loyal to you?

It may sound counter-intuitive, but social media is actually one of the best ways to develop a connection with your customers. Yes, social media does certainly make people feel isolated. But, when used the right way, it can also make people feel extremely connected. 

But, just how do you connect with customers on social media?

Read this guide to find out!

Be Responsive 

You can have all the followers and likes in the world, but it won’t mean anything if you are not responsive on your social media platforms. 

When customers take the time to engage with you on your social media platforms, you need to take the time to respond to them. And, this doesn’t just mean answering questions (although you should certainly be doing that as well). 

Even small comments your customers leave deserve a response when you’re trying to make a connection. For example, let’s say you own a restaurant and you post a photo of one of your menu items and someone leaves a comment saying, “Looks delicious!”

When you are trying to establish a connection, even a simple response like “It is! Be sure to stop by our restaurant and try it!”, can make a huge difference. 

Don’t Make It All Business 

While the majority of your social media posts should be about your business, they shouldn’t ALL be about your business. 

Show your human side by switching things up once in a while. For example, you could post a heartwarming video, a funny meme or gif, or a joke of some sort. 

Even if it doesn’t directly correlate to what you sell, customers appreciate knowing you have a human side and it helps them feel more connected to you. 

Stick to Showing, Not Telling 

A lot of companies make the mistake of simply telling their customers about their products and services on social media. 

But, simply telling your customers things won’t help you make a connection, plus, it’s rather boring. 

Instead, make use of video content to show your customers how they can utilize your products and services. And, make sure the videos you produce are not just informative, but also entertaining. 

Are You Ready to Connect With Customers?

As you can see, it is definitely possible to connect with customers on social media, you just need to put in the work. 

And once you do, you will see not only your social media following grow, but also your brand. 

If you have any questions about connecting with your customers on social media, please let us know in the comments below. Otherwise, get in contact with us to learn how we can help you take your business to the next level. 

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connect with customers

Heather Shoup


For over two decades, I've been deeply passionate about technology, marketing, and the ever-evolving digital landscape. My journey has led me to collaborate with a diverse range of clients globally, across various industry sectors. Committed to staying ahead of the curve, I continually invest in my personal and professional development, especially in mastering the intricate technologies vital for success in digital marketing.

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