The Critical Importance of Website Maintenance and Updates

Written by

Heather Shoup

Published on

Web Development, Website Maintenance
Website maintenance

The Importance of Website Maintenance and Updates

No matter how gorgeous your website may be, it must be maintained to stay safe and functional. Learn about why website maintenance and updates are important.

Are you wondering why your company’s website isn’t bringing in more leads and customers?

While most small businesses have a website, having a bad website can be worse than having no website at all!

Read on to learn our top 5 reasons why website maintenance and updates are critical to success!

1. The Central Hub For Your Business

Whether you’re networking for your business in-person or online, your website is often the first place potential customers will learn about your business.

When people want to check out your products, services, and contact your business, your website acts as a central hub.

You want this digital centerpiece to look great and be updated so that visitors know your company is trustworthy.

2. SEO

Speaking of bringing in business, if you want your website to actually have traffic that converts into customers it needs to be visible!

Keeping your website updated with new content that is properly optimized will help with SEO.

An SEO strategy ensures that your website will be shown on the first page of results when someone searches for particular keywords in a search engine.

3. Security

Hacking is on the rise in 2018.

If customers are entering personal information like phone numbers, credit cards, and addresses on your website, cybersecurity should be a chief concern.

Be sure to keep your website updated with the latest bug fixes and security patches.

This will keep your company, your customers, and your data safe from hackers, viruses, and malware.

4. Give Customers a Reason To Visit

There’s a long-standing truth in business that repeat customers are the best customers. It’s easier to keep an existing customer than it is to find new ones!

Since your website is the central hub of your business and an important part of your sales funnel, it’s important to keep it updated so that customers have a reason to visit!

For example, you could host a blog with weekly content that helps to solve your customers’ problems, educate them, and position yourself as an industry expert.

Alternatively, you could offer special deals and discounts through your website that are rotated and updated regularly so that customers will visit again and again.

5. Stay on Top of Technology

Last but not least, keeping your website updated and maintained will help you stay current with evolving tech trends.

Whether you’re a local business, an e-commerce startup, or a service provider, new website integrations pop up all the time to help make your customer’s journey more personal.

Consider integration tools like social media sharing functions and automated chatbots from developers like Manychat as two website maintenance examples that keep you up to date with current technology!

Are You Up on Your Website Maintenance?

If you haven’t been keeping your website updated and maintained, these five reasons are just the tip of the iceberg to why you should start!

Talk with your team about the importance of website upkeep so that you can bring new customers to your business.

Not sure where to start when it comes to website maintenance and marketing your business? Contact us and we’ll be happy to answer your questions!

Share on Social

Heather Shoup


For over two decades, I've been deeply passionate about technology, marketing, and the ever-evolving digital landscape. My journey has led me to collaborate with a diverse range of clients globally, across various industry sectors. Committed to staying ahead of the curve, I continually invest in my personal and professional development, especially in mastering the intricate technologies vital for success in digital marketing.

Related Posts