Between Strategy & Sunsets
A place where travel, marketing, and digital curiosities collide — with side quests into gaming and tech.
Heather Shoup 5 Facebook Ad Best Practices You Need to Be Using
Make the most of your ad dollars by utilizing these Facebook ad best practices into your strategy for effective results! Facebook is the largest traditional social media platform on the planet, boasting over 2 billion people who use the platform on a monthly basis. Why does that matter to your business? Did you know that…
Heather Shoup 4 SEO Best Practices 2019
If you want to know the top four SEO best practices 2019, then you're in the right place. Check out this handy guide, and reap the rewards later down the line. Click here for more information on this topic! As we enter 2019, we can look back at 2018 and see all of the emerging…
Heather Shoup The Critical Importance of Website Maintenance and Updates
The Importance of Website Maintenance and Updates No matter how gorgeous your website may be, it must be maintained to stay safe and functional. Learn about why website maintenance and updates are important. Are you wondering why your company's website isn't bringing in more leads and customers? While most small businesses have a website, having…
Heather Shoup How to Create an Effective PPC Marketing Campaign
How to Create an Effective PPC Marketing Campaign Not sure how to put together a successful pay-per-click strategy? Read on for a guide to creating an effective PPC marketing campaign for your business. Think you don't need PPC marketing to pull ahead in the search ranking game? Think again. As a matter of fact, 64.6%…
Heather Shoup 5 Questions to Ask Before Hiring an eCommerce Consultant
5 Questions to Ask Before Hiring an eCommerce Consultant Questions to Ask Before Hiring an eCommerce Consultant Are you looking to hire an eCommerce consultant for your business, but not sure how to choose one? Read this article to learn how to find the right match. E-commerce is projected to grow by the billions every…
Heather Shoup 5 Twitter Marketing Tools That Will Save Loads of Time
5 Twitter Marketing Tools That Will Save You Loads of Time Want to take your Twitter engagement to the next level? These handy Twitter marketing tools make it easy to boost your likes, retweets, and comments. With more than 300 million monthly active users, Twitter is one of the biggest social media platforms out there.…
Heather Shoup How to Choose the Best Ecommerce Platform For Small Business
What is the Best Ecommerce Platform For Small Business? When choosing the best eCommerce platform for small business needs, there are a couple factors to consider. Will you need a platform that can support image-heavy content? Will you want to run a very robust blog? How large do you expect your catalog of goods to…
Heather Shoup 5 Social Media Ideas to Launch Your E-Commerce Startup
5 Social Media Ideas to Launch Your E-Commerce Startup 5 Social Media Ideas to Launch Your E-Commerce Startup Have you thought about social media yet? To launch your ecommerce startup, here are 5 social media ideas to introduce your company to the world Get ready for a cold, hard fact: 9 out of 10 startups…
Heather Shoup It’s time to make the move to responsive design in
It’s time to make the move to responsive design in 2017 Yes! Seize the day for responsive design! As a small business owner you are responsible for wearing many hats to achieve success in your day to day in operating your business. Hey my company has a website up isn’t that enough? Well … not…
