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4 SEO Best Practices 2019

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If you want to know the top four SEO best practices 2019, then you’re in the right place. Check out this handy guide, and reap the rewards later down the line. Click here for more information on this topic!

As we enter 2019, we can look back at 2018 and see all of the emerging changes and updates that will continue to impact the world of search engine optimization for this year.

So what are some of the most up-to-date SEO best practices of 2019? Here are 4 of the top things you need to be doing to rank highly on search engines.

1. Embrace Mobile Visitors

When you think about your website, you can no longer only think about it being viewed on a desktop or laptop computer.

More and more people will be visiting your site via a mobile device. In fact, mobile visitors have made up the majority of the web’s traffic for a few years now.

The way websites look and behave differ greatly between desktop and mobile. Phones and tablets have a vertical portrait view screen, while computers still have the traditional horizontal landscape orientation. Mobile browsers also need to be able to tap icons with their fingers as opposed to clicking links with a mouse.

It is essential in 2019 to have a mobile-friendly website. This is most easily achieved through responsive design, which automatically re-formats a page based on the size of the display.

As Google begins using mobile-first indexing, having a functional mobile site is critical to ranking at the top of search results.

2. Prioritize Security Through HTTPS

As more important activity, such as shopping and banking, moves online, the threats to security also increase.

Knowing this, Google prioritizes websites secured through HTTPS in their search rankings. Sites that have an unsecured connection could see a drop in search traffic.

As an added incentive, Google Chrome now displays a “Not Secure” warning to users when they’re visiting an unencrypted site. Sticking with the base HTTP could scare people away from your page once they see the warning.

Getting an SSL certificate is a good idea anyway, but now your security has direct ties to SEO.

3. Share Trustworthy Content

Content marketing has always been a key part of search engine optimization.

But with terms like “fake news” being thrown around a lot over the last few years, it’s more important than ever for your content to be trustworthy.

Longer blog articles full of research, statistics, and references have a great chance to do well on Google right now.

Trustworthy content like this gives you a wonderful opportunity to generate some great “link juice.” This comes from both external citations and backlinks when others link to your page.

With high-quality content, you build your authority online. This will have you shooting up the results pages.

4. Optimize for Voice Search

“Alexa, what are the SEO best practices of 2019?”

One of the top tech trends is the increasing popularity of hands-free, voice-activated devices such as the Amazon Echo and the Google Home.

Whether you use Siri, Cortana, or the aforementioned Alexa, digital assistants are all the rage right now.

The impact of these devices on search is proving to be profound. People speak much differently than how they type, so keywords and phrases that get picked up also change.

Consider creating FAQ pages or content that would rank for more conversational queries.

Implement the SEO Best Practices of 2019

By following these steps, you can ensure your website is ready to rank.

If you need help implementing these SEO best practices of 2019, contact us today.

5 Social Media Ideas to Launch Your E-Commerce Startup

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5 Social Media Ideas to Launch Your E-Commerce Startup

Social Media Conept
What are some social media ideas?

5 Social Media Ideas to Launch Your E-Commerce Startup

Have you thought about social media yet? To launch your ecommerce startup, here are 5 social media ideas to introduce your company to the world

Get ready for a cold, hard fact: 9 out of 10 startups fail.

So, what are the 10% that are successful doing differently? Well, for starters, you can be sure that they’re utilizing every social media platform available.

With over two billion social media users worldwide, these platforms are an excellent way to reach a large audience quickly. They also allow for free opportunities to advertise for a new brand.

And the good news is, using social media is super easy! Read on for five amazing social media ideas to launch your e-commerce startup with a bang.

1. Advertise a Free Giveaway

Offering freebies is a great way to grab people’s attention. Here’s how.

First, decide what you would like to give away. Make sure that it’s big enough to entice consumers, but not so big that it breaks your bank.

Next, create a fun post that you can use on all of your social media accounts with a catchy photo and caption describing what you’re giving away. As for selecting a winner, you could make it a contest, or keep it simple and ask people to re-post, selecting a winner from that pool.

2. Get Your Info Out There

When you set up a page on any social media platform, it will ask you to fill out some sort of “bio” or “about me” section. This is a great opportunity to give consumers the info they need to reach you or purchase your products.

Make sure that you include information about what sort of products you sell, where you’re based, links to your website (make sure it’s mobile friendly!) and other social media accounts, and an email where customers can contact you.

3. Try Out a Promo Code

Come up with a one-time promotional sale code that customers can use when they check out on your website and post it with a catchy image or video in the background. Offering an incentive for first-time buyers is a great way to get traffic flowing to your website, and to get the good word spreading.

4. Get Personal

Taking just a couple minutes out of your day to post photos or videos of the staff that works for your e-commerce startup is a great way to allow customers to personally connect to your brand.

Does your company have an interesting story about its fruition? Even better, let’s hear it!

5. Use Social Media to Sell

Did you know that you can sell products directly from social media platforms like Facebook? Well, you can!

Make sure that you’re taking advantage of every opportunity to get the products you sell into the hands of your social media followers. On every website that offers a marketplace, set it up!

Use These Social Media Ideas to Hit the Ground Running!

If you utilize the social media ideas above to get your e-commerce business up and running, you’ll be seeing the fruits of your labor in no time. Just make sure you’re utilizing every opportunity to share info with your customer base, running promotions and giveaways when possible, and keeping things personal.

If you’re selling an amazing product that you believe in, your client base will be able to see that through your social media pages!

Got any questions or comments about these ideas? Feel free to contact us. We’d love to chat.

It’s time to make the move to responsive design in 2017

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It’s time to make the move to responsive design in 2017

Yes! Seize the day for responsive design!

Responsive Web Design

As a small business owner you are responsible for wearing many hats to achieve success in your day to day in operating your business. Hey my company has a website up isn’t that enough? Well … not so much these days.  There is a lot more that goes into websites today than just a few years ago thanks to the ever evolving algorithms that rank your website in search results. We completely understand your dilemma, we are a small business too, and we understand the many faucets that go into operating a prosperous company. Website presence oftentimes gets overlooked as a determining factor for increase in sales. So what is a small business owner to do? For one, updating your site to the latest web standards for more visibility would be a great start and that begins with responsive design.

Out with old and in with the new google says as they favor responsive mobile friendly designs over traditional not mobile friendly designs. As more and more people are beginning to use their mobile devices it is imperative that your company website is mobile friendly too! Responsive design allows for seamless transition for the end user regardless of device. What that means is that your website will look awesome on your company and just as awesome on your phone…. And still awesome on your ipad device. No matter where your customers look with a responsive website design your website looks fantastic!

So why do I need to move to Responsive Design now?

  • User Experience – At the end of the day it is our customers that keep us in business and one of the most important factors is user experience. Our job as business owners is to make the experience as easy as possible. The better the user experience, the better the possibility of a sale. Responsive design is seamless across all devices which allows for a better customer user experience of your business.
  • Online Traffic Traffic Traffic – First and foremost a responsive website will get more traffic than a non-mobile friendly site. Back in 2015 Google announced they would begin to factor in “mobile friendliness” as a ranking signal. If your website is not mobile friendly you could be seeing a serious decrease in traffic which means less customers. Not good.
  • Faster Load Speed – A responsive web design takes load speed serious and places great importance on proper development to enahance load speed. Based on a September 2016 analysis by Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
  • Better SEO – Yahoo, Bing, and Google prefer websites that provide a good user experience and use responsive design as an organic ranking factor in search results. By building your website to appease the internet gods such as google you are bettering your SEO efforts without having to pay for that traffic.

In conclusion, if you want to rank well on search results and provide a better user experience for your customers then it is time to move over to responsive web design. Contact us for more details about responsive web design services. We are here to help!

Great tips on organizing your content hub. @semrush
@utopiankreation

- 124 days ago

RT @seroundtable: Google To Switch All Sites Mobile-First Indexing By September 2020 https://t.co/EyiFdJ9PdJ
@utopiankreation

- 124 days ago

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