Between Strategy & Sunsets
A place where travel, marketing, and digital curiosities collide — with side quests into gaming and tech.
Heather Shoup Will AI Replace SEO? Exploring the Complementary Roles of AI
In the dynamic digital marketing landscape, the interaction between Artificial Intelligence (AI) and Search Engine Optimization (SEO) has become a hot topic. Read my in-depth article discussing the future of AI and SEO.
Heather Shoup Chatbot Development: Taking Your Website to the Next Level
Enhancing the user experience so questions regarding your products and services are available anytime, from anywhere, explore the perks of chatbot development.
Heather Shoup Why is Marketing Important for Your Business?
Small business owners put a lot into their business. The term "blood, sweat and tears" just doesn't cover it. It's their effort, leadership, time, money and other resources that drive business success. That's why small business owners must be thoughtful about every dollar spent on business operations. But for a business owner trying to stretch…
Heather Shoup 5 Brilliant Ecommerce Tips to Catapult Your Small Business
It's a great time to be a business owner due to the rapid growth of e-commerce. You can reach people all over and make a huge amount of money in the process. There are some ecommerce tips you need to know that will help you prosper. Put these five tips to use so that you…
Heather Shoup How to Maintain the Optimal Follower to Following Ratio
nstagram has strict rules about how many people you can follow. This includes rules about how many people you can follow in general, as well as how many people you can follow per hour and per day.
Heather Shoup 7 Ways the BERT Update Will Affect Google Marketing Strategies
It's important that businesses keep with Google's algorithm updates. Find out seven ways that the BERT update will affect Google marketing strategies here. One in 10 searches performed in English in the US is generated using BERT. No; not the character from Sesame Street. Google's new algorithm is changing the way we search, making many companies reevaluate…
Heather Shoup Hit Your Target: Helpful PPC Ad Advice from a PPC
About 40 percent of brands and companies expect to increase their PPC budget in 2019. Are you one of them? Maybe you've been investing in PPC campaigns but, haven't gotten the results you want. You may be considering giving other campaigns a try instead of focusing on where you might be missing the mark. Don't…
Heather Shoup How to Make Meaningful Connections With Customers on Social Media
How to Connect With Customers on Social Media Are you looking to connect with customers on social media? Read on to learn how to make meaningful connections with customers on social media. Are you looking for a better way to connect with your customers? Customer connection is very important. 54 percent of people do not…
Heather Shoup The UX Process: What You Need to Know
The UX Process: What You Need to Know Interested in user experience design? Look no further! Read more to learn the most important parts of the UX process and get started today If you spend a fair amount of time on the internet (as so many of us do), you've probably encountered the acronym UX…
