Hit Your Target: Helpful PPC Ad Advice from a PPC Marketing Company

Written by

Heather Shoup

Published on

Digital Marketing, Google Adwords, PPC Marketing, PPC Marketing Campaigns
PPC Marketing Companies

About 40 percent of brands and companies expect to increase their PPC budget in 2019. Are you one of them? Maybe you’ve been investing in PPC campaigns but, haven’t gotten the results you want.

You may be considering giving other campaigns a try instead of focusing on where you might be missing the mark. Don’t know where to start?

We’ve got you covered. We will help you with the best-kept secrets we’ve learned as the PPC marketing company to top players in the industry. Keep reading to take your PPC advertising game from zero to hero in no time.

How to Design the Perfect PPC Advertising Campaign

You may think we had it all figured out when we ran our first PPC campaign. Believe it or not, we had to run many tests and adjust our campaigns to maximize our results. If you’ve been unsuccessful in your PPC efforts or haven’t given PPC advertising a try, you should get on it as soon as you can.

Don’t know how to adjust your campaigns or design the perfect PPC campaign for your brand? Here are our 3 golden nuggets of advice to take your PPC advertising to the next level and obtain the results you want today.

1. Start Thinking Like Your Customer

Creating a successful PPC campaign begins with getting to know your audience. You may be thinking that you already know your customer. While narrowing down your potential customer to the millennial or the stay at home Mom is a start, it isn’t enough.

You must define where are your customers in their journey. Some customers might be ready to make their purchase while others are in their research phase.

What are they searching for? You can use these terms as some of your keywords for your PPC campaign. These keywords can help you target your customers.

2. Track and Measure Your PPC Campaign

Tracking and measuring your PPC campaign is a must to hit your target in your advertising. It’s important to understand what measures you’re tracking and your performance. Some of the reporting metrics you should measure are the quality score, conversions, click-through rate, among others.

3. Review Your Results and Adjust

Your results will tell you everything about your audience. What’s your return on investment? How many visitors are buying your products?

Once you review your results, you should adjust your PPC campaign. Take a look at your performance based on your customers’ location. Sometimes adjusting your geolocation settings can do wonders for a PPC campaign.

An example is if you own a company that serves a large geographical area. You may be better off by targeting major cities instead of the whole state. Geolocation targeting may also help you get better leads that convert into sales sooner.

So you Learned Some Strategies from a Successful Marketing Company, Now What?

As a PPC marketing company, we run and test PPC campaigns for our clients every day. Believe it or not, there isn’t a one size fits all formula.

The key to a successful PPC campaign is getting to know your customers and figuring out how to connect with them. After running your campaign, you should take a look at your results and how you’re connecting with your audience.

Remember connecting with your lead is the only way to separate yourself from your competitors. It may seem difficult, but we’re confident you can take your PPC campaign game to the next level by implementing our advice.

Want to improve your marketing efforts? Check out our blog for more helpful articles on marketing, SEO and other interesting subjects.

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Heather Shoup


For over two decades, I've been deeply passionate about technology, marketing, and the ever-evolving digital landscape. My journey has led me to collaborate with a diverse range of clients globally, across various industry sectors. Committed to staying ahead of the curve, I continually invest in my personal and professional development, especially in mastering the intricate technologies vital for success in digital marketing.

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