How to Create an Effective PPC Marketing Campaign

March 24, 2018 by admin

How to Create an Effective PPC Marketing Campaign

Not sure how to put together a successful pay-per-click strategy? Read on for a guide to creating an effective PPC marketing campaign for your business.

Think you don’t need PPC marketing to pull ahead in the search ranking game?

Think again. As a matter of fact, 64.6% of consumers click on Google ads while shopping online.

Don’t let your website and company fall behind because you’re not utilizing the tools available. Keep reading for four key tips on how to pull ahead in pay-per-click marketing.

Use Keyword Tools to Find In-Demand Keywords

When it comes to search engines, there’s no getting around it. You need keywords.

Specifically, you need keywords that are in high-demand with your target audience so that you can optimize them and said target audience can find your content.

How do you find those magical keywords?

A keyword research tool, obviously. Google Adwords Keyword Planner is a great free tool to get you heading in the right direction.

The key first step here is to be very specific in your audience persona. You need to know exactly who you’re marketing to so you can optimize the right keywords for them.

From there, you can use Google’s Keyword Planner to figure out what keywords are in high demand and what you’re competing for.

Structure and Organize Your Keywords

Don’t get sloppy with your keywords, either.

Once you have your keywords in mind, you have to break them down into lists of targeted keyword groups related to each other.

For example, a good way to break it down is brand terms, competitive terms, generic terms and related terms. Long-tail keywords (also known as multiple-word phrases) are your friend here.

This will also give you a chance to make sure you’re using negative keywords too, which can help you streamline around the edges for a few extra views you might not get otherwise.

Strong CTA

Also known as your call to action, the thing which gets your viewers to take a certain action in response to your PPC marketing push.

As a rule, your CTAs should be simple and actionable, something that will push the viewer towards immediate action.

Essential words include, but are not limited to: now, get, save, best, free, and you.

Keep it short, sweet and to the point.

Spy on Your Competitors

Fun fact: you can spy on your competitors’ campaigns and use that information to your advantage.

It’s not black hat SEO either. It’s just a tool called SpyFu that allows you to research what keywords your competitors are using and figure out how they’re creating successful ad campaigns from that information.

The Tools to Succeed in PPC Marketing

You need PPC to get ahead. Which also means that you need someone who knows their way around PPC. We can help with that.

Check out our blog for tips on e-commerce, SEO and more, like this post on five great Twitter marketing tools.

But if you need an on-the-ground specialist to help with your next PPC marketing campaign, you’ve come to the right place. We’re a boutique web consulting firm specializing in areas including e-commerce, social media, web development and more.

To get started, head to our contact page.

5 Questions to Ask Before Hiring an eCommerce Consultant

January 20, 2018 by admin

5 Questions to Ask Before Hiring an eCommerce Consultant

Questions to Ask Before Hiring an eCommerce Consultant

Are you looking to hire an eCommerce consultant for your business, but not sure how to choose one? Read this article to learn how to find the right match.

E-commerce is projected to grow by the billions every year from 2014-2021. With all this growth comes new competition and new technology.

An ecommerce consultant can give your business that competitive edge it needs to keep up with this growth. But the hiring process can seem like uncharted territory. Especially if you’ve never had experience with consulting before.

That’s why we’ve decided to help you out in the process! Read on for 5 questions to ask before hiring one for your business:

How Professional Is The Ecommerce Consultant?

A consultant will help develop your online presence and increase business’ traffic. When looking for an ecommerce consultant make sure they can do that for themselves as well.

We recommend looking at the consultant’s website and ranking in search engine results. Use this as examples of their work. Ask for a portfolio of their previous work as well.

What Is Their Reputation?

Look up the consultant’s reviews online to see if they can deliver on what they promise. If the consultant can provide a list of former clients contact them to find out how their work was.

Talk with other people in your industry. Ask them for their recommendations for an ecommerce consultant. When you finally find one ask for references to contact that can confirm their skills.

What Are Your Problems?

There are many services that a consultant can use to help make your business more effective. Try to come to the table with a list of goals for your company or specific problems to be dealt with.

This will help the consultant provide results on exactly what you’re looking for. Here are some common e-commerce problems:

Web Page Development Or Design
Website Security
Search Engine Optimization
Product Pages

Ask a consultant to troubleshoot your business if you don’t know where to start.

What Is Your Budget?

Decide on a budget you are likely to spend on the services you need. This can help you chose the kind of consultant you will work with.

Freelance

We find that sometimes freelancers are cheaper than firms. When deciding on working with one know that they are known for juggling multiple clients at once. And remember that this is one person who will be handling your company’s request.

Firm

Firms are usually more expensive to work with. But understand that you are getting a lot for your money. If your company has complex goals a firm likely has the technology and expertise to solve them.

How Involved Do You Want To Be?

Think about how often you want to meet to talk to your consultant during the duration of projects. Okay with giving the ecommerce consultant total control over the projects? Explain that.

If you will need weekly meetings to talk through progress then tell candidates that. They will then determine if they have that time. Set the expectation for communication during the hiring process.

Contact Us

Now that we have armed you with the tools you need. Looking for e-commerce help should be a breeze!

But if you still have questions don’t worry! That just means you’re trying to make educated decisions. Don’t hesitate to contact us for more help.

5 Twitter Marketing Tools That Will Save Loads of Time

January 16, 2018 by admin

5 Twitter Marketing Tools That Will Save You Loads of Time

Want to take your Twitter engagement to the next level? These handy Twitter marketing tools make it easy to boost your likes, retweets, and comments.

With more than 300 million monthly active users, Twitter is one of the biggest social media platforms out there.

If you’re not using Twitter as part of your business’s marketing plan, you’re missing out on a huge chunk of your target market.

Many companies are really active on social media around launch time, but then they get overwhelmed and their posts start to dwindle.

There are lots of Twitter marketing tools out there that make it easier to manage your posts and engage with your followers. Read on to learn about our five favorites.

1. Followerwonk

Follwerwonk is a tool created by Moz that makes it easy for you to sort your Twitter followers and analyze their behavior.

It also lets you compare your Twitter account with your competitors to help you figure out who you should be following.

There are several different pricing options available for Followerwonk. There is a free option that allows you to connect one Twitter profile to your account.

Many businesses take advantage of the Target plan, though. It costs just $29 per month and allows you to connect up to three Twitter profiles to your account.

2. Buffer

Most businesses are familiar with Buffer and its ability to schedule social media posts across a number of platforms.

However, not everyone is taking advantage of all the other benefits that Buffer has to offer.

Buffer offers users a variety of detailed analytics on their tweets. This makes it easy for you to figure out what your audience does and doesn’t enjoy seeing. You can also get a better idea of the ideal time for getting the greatest amount of engagement on your posts.

Like Followerwonk, Buffer offers a free version of its services.

With this version, you can connect multiple social media accounts, but you’re limited to one account per platform. For example, you can only have one Twitter account and one Facebook account linked.

After the free version, prices range from $10 to $399 per month, depending on the number of accounts you want to link and the number of posts you want to schedule.

3. Twitter Unfollower Notification Service

Twitter Unfollower Notification Service, also known as TUNS, does exactly what its name suggests — lets you know when people unfollow your account.

This tool helps you see trends in follower losses. Once you can identify these trends, you can figure out why you’re losing followers and adjust your strategy to mitigate these losses.

Of course, you don’t want to bug the people who are no longer following you. But, staying on top of trends can help you keep your engagement up and ensure you continue to give your followers what they want to see.

TUNS if free to use, but they do accept donations.

4. Buzzsumo

For people who want to use Twitter as a tool for bringing traffic back to their website, Buzzsumo is the perfect tool.

Buzzsumo helps you figure out which kinds of content are being shared the most on Twitter and other social media platforms. All you have to do is type in a keyword or a competitor’s website, and Buzzsumo will show you what’s being tweeted most frequently.

This helps you get an idea of what kind of content you should be creating for your own website.

Buzzsumo starts at $79 a month, so it’s one of the more expensive Twitter marketing tools out there. But, it can be totally worth the cost if you’re struggling with content creation.

5. RiteTag

Almost everyone knows what hashtags are. But, not everyone knows which ones they should be using.

Ritetag eliminates the guesswork from the process by giving you instant feedback on the hashtags you’re thinking about using.

The tool also lets you know if new hashtags related to the topics you post about are starting to trend, and it’ll give you ideas for hashtags based on your keywords.

RiteTag is a product offered by RiteKit, and it’s free to use.

If you’re looking for a more comprehensive service, there are several other social media management packages available, starting at just $12 per month.

Need More Marketing Advice?

You know more about the best Twitter marketing tools out there, but you might still be in need of more social media guidance. That’s where we come in!

Whether you’re looking for more social media marketing tips or want to totally revamp your website, we’re here to help.