How to Connect With Customers on Social Media

Are you looking to connect with customers on social media? Read on to learn how to make meaningful connections with customers on social media.

Are you looking for a better way to connect with your customers?

Customer connection is very important. 54 percent of people do not trust brands. And a lot of times, this lack of trust has to do with the fact that very few people feel connected to the brands they buy.

So, how do you develop a better connection with your customers so they stay loyal to you?

It may sound counter-intuitive, but social media is actually one of the best ways to develop a connection with your customers. Yes, social media does certainly make people feel isolated. But, when used the right way, it can also make people feel extremely connected.

But, just how do you connect with customers on social media?

Read this guide to find out!

Be Responsive

You can have all the followers and likes in the world, but it won’t mean anything if you are not responsive on your social media platforms.

When customers take the time to engage with you on your social media platforms, you need to take the time to respond to them. And, this doesn’t just mean answering questions (although you should certainly be doing that as well).

Even small comments your customers leave deserve a response when you’re trying to make a connection. For example, let’s say you own a restaurant and you post a photo of one of your menu items and someone leaves a comment saying, “Looks delicious!”

When you are trying to establish a connection, even a simple response like “It is! Be sure to stop by our restaurant and try it!”, can make a huge difference.

Don’t Make It All Business

While the majority of your social media posts should be about your business, they shouldn’t ALL be about your business.

Show your human side by switching things up once in a while. For example, you could post a heartwarming video, a funny meme or gif, or a joke of some sort.

Even if it doesn’t directly correlate to what you sell, customers appreciate knowing you have a human side and it helps them feel more connected to you.

Stick to Showing, Not Telling

A lot of companies make the mistake of simply telling their customers about their products and services on social media.

But, simply telling your customers things won’t help you make a connection, plus, it’s rather boring.

Instead, make use of video content to show your customers how they can utilize your products and services. And, make sure the videos you produce are not just informative, but also entertaining.

Are You Ready to Connect With Customers?

As you can see, it is definitely possible to connect with customers on social media, you just need to put in the work.

And once you do, you will see not only your social media following grow, but also your brand.

If you have any questions about connecting with your customers on social media, please let us know in the comments below. Otherwise, get in contact with us to learn how we can help you take your business to the next level.

5 Twitter Marketing Tools That Will Save You Loads of Time

Want to take your Twitter engagement to the next level? These handy Twitter marketing tools make it easy to boost your likes, retweets, and comments.

With more than 300 million monthly active users, Twitter is one of the biggest social media platforms out there.

If you’re not using Twitter as part of your business’s marketing plan, you’re missing out on a huge chunk of your target market.

Many companies are really active on social media around launch time, but then they get overwhelmed and their posts start to dwindle.

There are lots of Twitter marketing tools out there that make it easier to manage your posts and engage with your followers. Read on to learn about our five favorites.

1. Followerwonk

Follwerwonk is a tool created by Moz that makes it easy for you to sort your Twitter followers and analyze their behavior.

It also lets you compare your Twitter account with your competitors to help you figure out who you should be following.

There are several different pricing options available for Followerwonk. There is a free option that allows you to connect one Twitter profile to your account.

Many businesses take advantage of the Target plan, though. It costs just $29 per month and allows you to connect up to three Twitter profiles to your account.

2. Buffer

Most businesses are familiar with Buffer and its ability to schedule social media posts across a number of platforms.

However, not everyone is taking advantage of all the other benefits that Buffer has to offer.

Buffer offers users a variety of detailed analytics on their tweets. This makes it easy for you to figure out what your audience does and doesn’t enjoy seeing. You can also get a better idea of the ideal time for getting the greatest amount of engagement on your posts.

Like Followerwonk, Buffer offers a free version of its services.

With this version, you can connect multiple social media accounts, but you’re limited to one account per platform. For example, you can only have one Twitter account and one Facebook account linked.

After the free version, prices range from $10 to $399 per month, depending on the number of accounts you want to link and the number of posts you want to schedule.

3. Twitter Unfollower Notification Service

Twitter Unfollower Notification Service, also known as TUNS, does exactly what its name suggests — lets you know when people unfollow your account.

This tool helps you see trends in follower losses. Once you can identify these trends, you can figure out why you’re losing followers and adjust your strategy to mitigate these losses.

Of course, you don’t want to bug the people who are no longer following you. But, staying on top of trends can help you keep your engagement up and ensure you continue to give your followers what they want to see.

TUNS if free to use, but they do accept donations.

4. Buzzsumo

For people who want to use Twitter as a tool for bringing traffic back to their website, Buzzsumo is the perfect tool.

Buzzsumo helps you figure out which kinds of content are being shared the most on Twitter and other social media platforms. All you have to do is type in a keyword or a competitor’s website, and Buzzsumo will show you what’s being tweeted most frequently.

This helps you get an idea of what kind of content you should be creating for your own website.

Buzzsumo starts at $79 a month, so it’s one of the more expensive Twitter marketing tools out there. But, it can be totally worth the cost if you’re struggling with content creation.

5. RiteTag

Almost everyone knows what hashtags are. But, not everyone knows which ones they should be using.

Ritetag eliminates the guesswork from the process by giving you instant feedback on the hashtags you’re thinking about using.

The tool also lets you know if new hashtags related to the topics you post about are starting to trend, and it’ll give you ideas for hashtags based on your keywords.

RiteTag is a product offered by RiteKit, and it’s free to use.

If you’re looking for a more comprehensive service, there are several other social media management packages available, starting at just $12 per month.

Need More Marketing Advice?

You know more about the best Twitter marketing tools out there, but you might still be in need of more social media guidance. That’s where we come in!

Whether you’re looking for more social media marketing tips or want to totally revamp your website, we’re here to help.