Simplifying the web experience.

  • About
  • Our Work
  • Services
  • Testimonials
  • Blog
  • Contact Us
  • About
  • Our Work
  • Services
  • Testimonials
  • Blog
  • Contact Us

How to Make Meaningful Connections With Customers on Social Media

January 30, 2019 by admin

Make Meaningful Connections With Customers on Social Media

How to Connect With Customers on Social Media

Are you looking to connect with customers on social media? Read on to learn how to make meaningful connections with customers on social media.

Are you looking for a better way to connect with your customers?

Customer connection is very important. 54 percent of people do not trust brands. And a lot of times, this lack of trust has to do with the fact that very few people feel connected to the brands they buy. 

So, how do you develop a better connection with your customers so they stay loyal to you?

It may sound counter-intuitive, but social media is actually one of the best ways to develop a connection with your customers. Yes, social media does certainly make people feel isolated. But, when used the right way, it can also make people feel extremely connected. 

But, just how do you connect with customers on social media?

Read this guide to find out!

Be Responsive 

You can have all the followers and likes in the world, but it won’t mean anything if you are not responsive on your social media platforms. 

When customers take the time to engage with you on your social media platforms, you need to take the time to respond to them. And, this doesn’t just mean answering questions (although you should certainly be doing that as well). 

Even small comments your customers leave deserve a response when you’re trying to make a connection. For example, let’s say you own a restaurant and you post a photo of one of your menu items and someone leaves a comment saying, “Looks delicious!”

When you are trying to establish a connection, even a simple response like “It is! Be sure to stop by our restaurant and try it!”, can make a huge difference. 

Don’t Make It All Business 

While the majority of your social media posts should be about your business, they shouldn’t ALL be about your business. 

Show your human side by switching things up once in a while. For example, you could post a heartwarming video, a funny meme or gif, or a joke of some sort. 

Even if it doesn’t directly correlate to what you sell, customers appreciate knowing you have a human side and it helps them feel more connected to you. 

Stick to Showing, Not Telling 

A lot of companies make the mistake of simply telling their customers about their products and services on social media. 

But, simply telling your customers things won’t help you make a connection, plus, it’s rather boring. 

Instead, make use of video content to show your customers how they can utilize your products and services. And, make sure the videos you produce are not just informative, but also entertaining. 

Are You Ready to Connect With Customers?

As you can see, it is definitely possible to connect with customers on social media, you just need to put in the work. 

And once you do, you will see not only your social media following grow, but also your brand. 

If you have any questions about connecting with your customers on social media, please let us know in the comments below. Otherwise, get in contact with us to learn how we can help you take your business to the next level. 

Filed Under: Social media Best Practices, Social Media Connections, Social Media Marketing Tagged With: connecting with customers, social media, social media best practices, social media ideas, social media marketing

5 Facebook Ad Best Practices You Need to Be Using

January 23, 2019 by admin

Make the most of your ad dollars by utilizing these Facebook ad best practices into your strategy for effective results!
facebook ad best practices

Facebook is the largest traditional social media platform on the planet, boasting over 2 billion people who use the platform on a monthly basis.

Why does that matter to your business?

Did you know that there are roughly 30 million small businesses in the United States? Also, did you know that the world wide web has 1.9 billion websites, many of which are competing in your niche?

That means competition, both online and off, is cutthroat, and leveraging Facebook’s massive influence to advertise your business is an exceptional way to burst through the noise and find customers.

Therein lies the purpose of this article. Our team has put together 5 quick tips on Facebook ad best practices so you can maximize your reach!

1. Target the Right Audience

No amount of advertising is going to give your organization a good ROI if the wrong people are seeing those ads. That’s why at the top of our Facebook ad best practices list is making sure your ad targets are on point.

Facebook has powerful targeting tools built into its campaign creator that let you target people in certain areas, of certain ages, and even followers of organizations similar to yours.

Really take the time to understand who your customer avatar is before investing in ads.

2. Experiment With Different Ad Types

You may be surprised to find which mediums resonate the most with your audience. To ensure that your ads are connecting in the best ways possible, don’t be shy about toying around with Facebook’s ad types.

Facebook offers video ads, promoted posts, carousel ads and more.

See what works!

3. Leverage Remarketing

If you’re struggling to find the perfect target for your Facebook ads, there’s a chance that you may have a good start point already baked into your organization’s digital footprint.

Through remarketing, Facebook can re-target previous leads who have visited your website, people who have given you their email address, purchased your products and more, and serve them custom ads.

Facebook can then also take those users and find similar new customers you can drop into the top of your marketing funnel.

4. Play with Lifetime and Daily Budgets

How much you spend on your Facebook ads is determined either as a daily ad spend or a lifetime ad spend amount.

When you specify a daily budget, Facebook will look for the best opportunities within a 24-hour period to exhaust your budget. This may lead to missed opportunities when your budget evaporates.

With a flat or “lifetime budget,” Facebook won’t limit the amount of exposure it gives you and may spend your whole budget in a day if prospects are good.

See which of those two ad buying methods give you the best ROI and commit to it going forward.

5. Set Goals

This is true of advertising anywhere… In order to define if your ads are successful, you have to know what your goals are.

Are you looking for website traffic? If so, how much? What about conversions?

Knowing your goals and tracking how Facebook helps keep you on pace towards them will allow you to refine your strategy and will push your company down the path of rapid growth!

Wrapping Up Facebook Ad Best Practices

There you have it! 5 Facebook Ad best practices that will help you skyrocket the return you get on your ad spend and the reach your business enjoys on the biggest social media platform in the world!

Want help implementing the tips above and much more into your company’s next ad campaign? If yes, our team can help!

At Utopian Kreations, we specialize in helping businesses like yours maximize their web presence and, consequently, help them explode on the eCommerce front.

Learn more about the value we can bring to your business by scheduling your breakthrough strategy session today!

Filed Under: Facebook Marketing, Social Media Advertising, Social media Best Practices, Social Media Marketing Tagged With: advertising on facebook, facebook ads, facebook best practices, facebook marketing, facebook remarketing

@ERCOT_ISO Ummm its 84 degrees today. What emergency condition are we having, perfect weather?
@utopiankreation

- 2 days ago

@queen_eve78 @Akane2514af Me too!!! I really enjoyed this anime and really hoping for season 2.
@utopiankreation

- 17 days ago

@good: Presenting: Lofi Bernie Sanders. https://t.co/BIKFjaabYO
@utopiankreation

- 83 days ago

@duke_helena Done!
@utopiankreation

- 94 days ago

https://t.co/8u6E1Gy9k6
@utopiankreation

- 159 days ago

Contact Us

  • info@utopiankreations.com
© 2016-2021 Utopian Kreations Web + eCommerce