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Hit Your Target: Helpful PPC Ad Advice from a PPC Marketing Company

November 18, 2019 by admin

About 40 percent of brands and companies expect to increase their PPC budget in 2019. Are you one of them? Maybe you’ve been investing in PPC campaigns but, haven’t gotten the results you want.

You may be considering giving other campaigns a try instead of focusing on where you might be missing the mark. Don’t know where to start?

We’ve got you covered. We will help you with the best-kept secrets we’ve learned as the PPC marketing company to top players in the industry. Keep reading to take your PPC advertising game from zero to hero in no time.

How to Design the Perfect PPC Advertising Campaign

You may think we had it all figured out when we ran our first PPC campaign. Believe it or not, we had to run many tests and adjust our campaigns to maximize our results. If you’ve been unsuccessful in your PPC efforts or haven’t given PPC advertising a try, you should get on it as soon as you can.

Don’t know how to adjust your campaigns or design the perfect PPC campaign for your brand? Here are our 3 golden nuggets of advice to take your PPC advertising to the next level and obtain the results you want today.

1. Start Thinking Like Your Customer

Creating a successful PPC campaign begins with getting to know your audience. You may be thinking that you already know your customer. While narrowing down your potential customer to the millennial or the stay at home Mom is a start, it isn’t enough.

You must define where are your customers in their journey. Some customers might be ready to make their purchase while others are in their research phase.

What are they searching for? You can use these terms as some of your keywords for your PPC campaign. These keywords can help you target your customers.

2. Track and Measure Your PPC Campaign

Tracking and measuring your PPC campaign is a must to hit your target in your advertising. It’s important to understand what measures you’re tracking and your performance. Some of the reporting metrics you should measure are the quality score, conversions, click-through rate, among others.

3. Review Your Results and Adjust

Your results will tell you everything about your audience. What’s your return on investment? How many visitors are buying your products?

Once you review your results, you should adjust your PPC campaign. Take a look at your performance based on your customers’ location. Sometimes adjusting your geolocation settings can do wonders for a PPC campaign.

An example is if you own a company that serves a large geographical area. You may be better off by targeting major cities instead of the whole state. Geolocation targeting may also help you get better leads that convert into sales sooner.

So you Learned Some Strategies from a Successful Marketing Company, Now What?

As a PPC marketing company, we run and test PPC campaigns for our clients every day. Believe it or not, there isn’t a one size fits all formula.

The key to a successful PPC campaign is getting to know your customers and figuring out how to connect with them. After running your campaign, you should take a look at your results and how you’re connecting with your audience.

Remember connecting with your lead is the only way to separate yourself from your competitors. It may seem difficult, but we’re confident you can take your PPC campaign game to the next level by implementing our advice.

Want to improve your marketing efforts? Check out our blog for more helpful articles on marketing, SEO and other interesting subjects.

Filed Under: Digital Marketing, Google Adwords, PPC Marketing, PPC Marketing Campaigns Tagged With: bing advertising, digital marketing, google adwords, pay per click, pay per click marketing, pay per click strategies, ppc advertising, ppc campaigns, ppc marketing

How to Create an Effective PPC Marketing Campaign

March 24, 2018 by admin

How to Create an Effective PPC Marketing Campaign

How to Create an Effective PPC Marketing Campaign

Not sure how to put together a successful pay-per-click strategy? Read on for a guide to creating an effective PPC marketing campaign for your business.

Think you don’t need PPC marketing to pull ahead in the search ranking game?

Think again. As a matter of fact, 64.6% of consumers click on Google ads while shopping online.

Don’t let your website and company fall behind because you’re not utilizing the tools available. Keep reading for four key tips on how to pull ahead in pay-per-click marketing.

Use Keyword Tools to Find In-Demand Keywords

When it comes to search engines, there’s no getting around it. You need keywords.

Specifically, you need keywords that are in high-demand with your target audience so that you can optimize them and said target audience can find your content.

How do you find those magical keywords?

A keyword research tool, obviously. Google Adwords Keyword Planner is a great free tool to get you heading in the right direction.

The key first step here is to be very specific in your audience persona. You need to know exactly who you’re marketing to so you can optimize the right keywords for them.

From there, you can use Google’s Keyword Planner to figure out what keywords are in high demand and what you’re competing for.

Structure and Organize Your Keywords

Don’t get sloppy with your keywords, either.

Once you have your keywords in mind, you have to break them down into lists of targeted keyword groups related to each other.

For example, a good way to break it down is brand terms, competitive terms, generic terms and related terms. Long-tail keywords (also known as multiple-word phrases) are your friend here.

This will also give you a chance to make sure you’re using negative keywords too, which can help you streamline around the edges for a few extra views you might not get otherwise.

Strong CTA

Also known as your call to action, the thing which gets your viewers to take a certain action in response to your PPC marketing push.

As a rule, your CTAs should be simple and actionable, something that will push the viewer towards immediate action.

Essential words include, but are not limited to: now, get, save, best, free, and you.

Keep it short, sweet and to the point.

Spy on Your Competitors

Fun fact: you can spy on your competitors’ campaigns and use that information to your advantage.

It’s not black hat SEO either. It’s just a tool called SpyFu that allows you to research what keywords your competitors are using and figure out how they’re creating successful ad campaigns from that information.

The Tools to Succeed in PPC Marketing

You need PPC to get ahead. Which also means that you need someone who knows their way around PPC. We can help with that.

Check out our blog for tips on e-commerce, SEO and more, like this post on five great Twitter marketing tools.

But if you need an on-the-ground specialist to help with your next PPC marketing campaign, you’ve come to the right place. We’re a boutique web consulting firm specializing in areas including e-commerce, social media, web development and more.

To get started, head to our contact page.

Filed Under: CTA, Google Adwords, Google SEO, Keyword Planner, Keyword Tools, PPC Marketing, PPC Marketing Campaigns Tagged With: effective ppc campaigns, google adword planner, google keyword planner, long tail keyword, negative keywords, pay per click strategy, ppc guide, ppc marketing tools

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