It’s time to make the move to responsive design in 2017

September 21, 2017 by admin

It’s time to make the move to responsive design in 2017

Yes! Seize the day for responsive design!

As a small business owner you are responsible for wearing many hats to achieve success in your day to day in operating your business. Hey my company has a website up isn’t that enough? Well … not so much these days. There is a lot more that goes into websites today than just a few years ago thanks to the ever evolving algorithms that rank your website in search results. We completely understand your dilemma, we are a small business too, and we understand the many faucets that go into operating a prosperous company. Website presence oftentimes gets overlooked as a determining factor for increase in sales. So what is a small business owner to do? For one, updating your site to the latest web standards for more visibility would be a great start and that begins with responsive design.

Out with old and in with the new google says as they favor responsive mobile friendly designs over traditional not mobile friendly designs. As more and more people are beginning to use their mobile devices it is imperative that your company website is mobile friendly too! Responsive design allows for seamless transition for the end user regardless of device. What that means is that your website will look awesome on your company and just as awesome on your phone…. And still awesome on your ipad device. No matter where your customers look with a responsive website design your website looks fantastic!

So why do I need to move to Responsive Design now?

User Experience – At the end of the day it is our customers that keep us in business and one of the most important factors is user experience. Our job as business owners is to make the experience as easy as possible. The better the user experience, the better the possibility of a sale. Responsive design is seamless across all devices which allows for a better customer user experience of your business.
Online Traffic Traffic Traffic – First and foremost a responsive website will get more traffic than a non-mobile friendly site. Back in 2015 Google announced they would begin to factor in “mobile friendliness” as a ranking signal. If your website is not mobile friendly you could be seeing a serious decrease in traffic which means less customers. Not good.
Faster Load Speed – A responsive web design takes load speed serious and places great importance on proper development to enahance load speed. Based on a September 2016 analysis by Google, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
Better SEO – Yahoo, Bing, and Google prefer websites that provide a good user experience and use responsive design as an organic ranking factor in search results. By building your website to appease the internet gods such as google you are bettering your SEO efforts without having to pay for that traffic.

In conclusion, if you want to rank well on search results and provide a better user experience for your customers then it is time to move over to responsive web design. Contact us for more details about responsive web design services. We are here to help!

What is Google Accelerated Mobile Pages Anyway?

September 9, 2016 by admin

So, what is this Google accelerated mobile pages and how will it help me? Well if your curious on how this can help your online business then you came to the right place.

The Accelerated Mobile Pages Project by Google, also known as AMP, was created to improve the mobile web experience. Website pages built with accelerated mobile pages (AMP) will load instantly on mobile devices, enhancing the overall user experience.

Although this project by Google was originally developed for publishers, it has since expanded to other types of websites as well.

Keeping up with Technology Demand and Customer Expectations

As technology continues to change so does the expectations of our customers. Customers will soon expect mobile pages to load instantly and by not keeping up with the latest standards in mobile strategy could potentially hurt your brand.

Google Accelerated Mobile Pages is helping brands move more quickly and become more efficient on the mobile landscape. It provides a faster way for customers to gain information about information and answering potential micro-moment decisions that could impact their purchasing decision.

Accelerated Mobile Pages (AMP) is something that companies should pay attention to when considering their mobile strategy and mobile audience visibility in the future.

If you need help implementing Accelerate Mobile Pages on your website we are here to help.

Importance of having a Mobile Friendly Website in 2016

September 8, 2016 by admin

Having a mobile friendly website is essential in 2016 if you want your business to succeed. As technology continues to grow it is very important to adapt our websites to grow with the latest technology. Which in this article is our “can’t live without” mobile phones. Google rolled out changes on April 21^st, 2015 to it’s algorithms that expanded its use of mobile friendly website as a ranking factor. Ever since the mobile friendly algorithm was released it has been gaining momentum at an exponential rate. According to Statista internet facts for 2015 they discovered that there are more mobile internet users than desktop internet users in today’s market. In 2015, 75.1 percent of the mobile phone population accessed the internet from their mobile phone in North America and 52.7% of global internet users access the internet via mobile. This figure is expected to grow to 85.6 percent in 2018 in North America alone!

But aside from a pure ranking factor alone, mobile friendly websites also experience better brand engagement. 90 percent of people report moving between electronic devices, or “multi-screening.”. When your website is optimized for mobile it drives a better user experience which fosters trust to end users.

Google has started penalizing websites that are not responsive and mobile. Google wants to ensure that all users have a “positive user experience.” So what exactly does this mean for you? Well, for starters google will downrank your website.

So how do you find out if your website is a mobile friendly website?

You can CLICK HERE and simply add your URL to the Google mobile friendly test. It will test your website and address any possible issues your website may have and if it is a mobile friendly website or not.

Didn’t pass the test? Don’t worry. We are here to help!

It’s time to make the move to responsive design in 2017

Yes! Seize the day for responsive design!

Keeping up with Technology Demand and Customer Expectations

Contact Us