Having a mobile friendly website is essential in 2016 if you want your business to succeed. As technology continues to grow it is very important to adapt our websites to grow with the latest technology. Which in this article is our “can’t live without” mobile phones. Google rolled out changes on April 21st, 2015 to it’s algorithms that expanded its use of mobile friendly website as a ranking factor. Ever since the mobile friendly algorithm was released it has been gaining momentum at an exponential rate. According to Statista internet facts for 2015 they discovered that there are more mobile internet users than desktop internet users in today’s market. In 2015, 75.1 percent of the mobile phone population accessed the internet from their mobile phone in North America and 52.7% of global internet users access the internet via mobile. This figure is expected to grow to 85.6 percent in 2018 in North America alone!
But aside from a pure ranking factor alone, mobile friendly websites also experience better brand engagement. 90 percent of people report moving between electronic devices, or “multi-screening.”. When your website is optimized for mobile it drives a better user experience which fosters trust to end users.
Google has started penalizing websites that are not responsive and mobile. Google wants to ensure that all users have a “positive user experience.” So what exactly does this mean for you? Well, for starters google will downrank your website.
So how do you find out if your website is a mobile friendly website?
You can CLICK HERE and simply add your URL to the Google mobile friendly test. It will test your website and address any possible issues your website may have and if it is a mobile friendly website or not.
Didn’t pass the test? Don’t worry. We are here to help!