The UX Process: What You Need to Know
Interested in user experience design? Look no further! Read more to learn the most important parts of the UX process and get started today
If you spend a fair amount of time on the internet (as so many of us do), you’ve probably encountered the acronym UX a few times.
Similar to SEO, UX is another acronym that tends to boggle people’s minds.
And now, you’ve found yourself wondering about it, too! What is UX, you ask?
What does the UX process involve, and how does it impact online retailers, entrepreneurs, and other small businesses?
If you’ve been looking for the answers to these questions, you’ve come to the right place.
In this post, we’ll provide a brief description of what UX is, why it’s important, and review the UX process.
So let’s get to it, shall we?
What Is User Experience Design?
As you’ve likely surmised by now, UX stands for user experience.
User experience design primarily revolves around how a product feels.
One of the main objectives of a UX designer is to provide users with a great experience by ensuring that throughout the process, it’s easy for them to navigate from one place or step to the next. Whether the user is filling out a form on a website, playing a mobile game, or simply browsing, a positive user experience translates to an easy-to-use (and navigate) product.
Why Does User Experience Matter?
Providing a great user experience from start to finish can help you build and grow your customer base, along with highlighting and promoting your product. When customers know they can come to your brand and expect a specific experience, they will be that much more confident about purchasing or using your products.
Conversely, if you fail to provide a positive user experience and leave customers confused and frustrated, it may impact your organization’s ability to achieve its long-term goals, such as increasing sales.
What Does the UX Process Entail?
Now that we’ve answered the question of “What is UX?” and learned why it’s important, we can move onto the UX process itself.
The process of user design typically looks a little something like this:
Before a product can be designed, user research must be completed. User research involves determining what your customers are looking for and need in the specific product (or products) you are planning to design.
Once you have a clear picture of a need you can fulfill within the market, it’s time to begin the design process. What do you want the product to look like? How should it make the user feel?
The next phase involves building the actual product and experience. This where things begin to take shape.
In the final stage, the product and its experience are tested and evaluated, feedback is given, and revisions are made.
Looking for UX Assistance?
Now, you have a better understanding of what UX is, why it’s important, and how the UX process works.
But, you’re still not exactly sure where to start.
That’s where Utopian Kreations comes in. We offer a wide range of services to streamline your business and want to help you in any way we can.
Contact us today for more information!